Why Avenue Joaillerie


From how-to guides to a real live person to talk with, we'll share everything you want to know about your diamond.


You should not pay a premium to own a high-quality diamond. Because of our disruptive business model, we pass the savings on to you.


We carry the world's top diamonds and require the industry's toughest quality standards to ensure a lifetime of value

The Avenue Joaillerie  Conflict-Free Diamond Policy

Avenue Joaillerie , along with the global diamond industry, has a zero-tolerance policy toward conflict diamonds. Through measures such as the Kimberley Process, which tracks diamonds from mine to market, the industry in partnership with the United Nations, governments, and non-governmental organizations, polices diamond exports to prevent the trade of illegal diamonds. At Avenue Joaillerie , we only purchase diamonds through the largest and most respected suppliers who, like us, proudly adhere to and enforce the standards established by the Kimberley Process. All Avenue Joaillerie  diamonds are warranted to be conflict free. If one of our suppliers was ever found to be in violation of that process, we would immediately sever that relationship. We will continue to support and promote any process that works to uphold legitimacy in the diamond trade. Diamonds are mined throughout the world, including major mines in Australia, Africa, Russia and Canada. Diamonds are a major source of good in many African nations, employing and providing healthcare to thousands. For more information on this issue, please visit DiamondFacts.org.

Independent Diamond Certification

What is diamond certification, and how are diamonds independently certified? Independent certification is your assurance that you're getting a quality diamond that is accurately graded without bias. All Avenue Joaillerie  loose diamonds have been analyzed and graded for quality by the Gemological Institute of America (GIA), one of the most respected and accurate labs in the diamond industry. Additionally, all Astor by Avenue Joaillerie ™ diamonds are certified for light performance by GemEx, the leader in light measurement. To verify a diamond's quality before purchase, be sure to review its Diamond Grading Report or Diamond Dossier®, its GemEx certificate, and our own Avenue Joaillerie  appraisal.