Why Avenue Joaillerie
KNOW WHAT YOU'RE BUYING
From how-to guides to a real live person to talk with, we'll share everything you want to know about your diamond.
EXPECT LOWER PRICES
You should not pay a premium to own a high-quality diamond. Because of our disruptive business model, we pass the savings on to you.
ALWAYS HAVE THE BEST
We carry the world's top diamonds and require the industry's toughest quality standards to ensure a lifetime of value
The Avenue Joaillerie Conflict-Free Diamond Policy
Avenue Joaillerie , along with the global diamond industry, has a zero-tolerance policy toward conflict diamonds. Through measures such as the Kimberley Process, which tracks diamonds from mine to market, the industry in partnership with the United Nations, governments, and non-governmental organizations, polices diamond exports to prevent the trade of illegal diamonds. At Avenue Joaillerie , we only purchase diamonds through the largest and most respected suppliers who, like us, proudly adhere to and enforce the standards established by the Kimberley Process. All Avenue Joaillerie diamonds are warranted to be conflict free. If one of our suppliers was ever found to be in violation of that process, we would immediately sever that relationship. We will continue to support and promote any process that works to uphold legitimacy in the diamond trade. Diamonds are mined throughout the world, including major mines in Australia, Africa, Russia and Canada. Diamonds are a major source of good in many African nations, employing and providing healthcare to thousands. For more information on this issue, please visit DiamondFacts.org.
Independent Diamond Certification
What is diamond certification, and how are diamonds independently certified? Independent certification is your assurance that you're getting a quality diamond that is accurately graded without bias. All Avenue Joaillerie loose diamonds have been analyzed and graded for quality by the Gemological Institute of America (GIA), one of the most respected and accurate labs in the diamond industry. Additionally, all Astor by Avenue Joaillerie ™ diamonds are certified for light performance by GemEx, the leader in light measurement. To verify a diamond's quality before purchase, be sure to review its Diamond Grading Report or Diamond Dossier®, its GemEx certificate, and our own Avenue Joaillerie appraisal.